The Secret Diary of Steve Jobs is one acerbic—and hugely popular—Weblog. Also known as Fake Steve Jobs, the author has had quite a following over that last 14 months. There has been a concerted effort to reveal Fake Steve Jobs’ identity. No longer.
In New York Times story, “A Mystery Solved: ‘Fake Steve’ Blogger Comes Clean“, reporter Brad Stone reveals the identity as Daniel Lyons, a senior editor at Forbes. Today, Fake Steves acknowledged, “Damn, I am so busted, yo“.
For other journalists, getting frigtarded by Fake Steve Jobs was a kind of badge of honor. He nailed me, in usual sarcastic tone, in April. I took it as good clean fun.
I wonder what happens next? Does Fake Steve continue onward? New, today, are a bunch of Forbes links on the Fake Steve Website, now that Lyons has been outted. It’s too bad, really, the revealed identity. Fake Steve’s writing was so good, so delightfully and cruelly obnoxious—and roaringly funny. Fake Steve, I wish we never knew you.
Photo Credit: Catherine O’Neill