Author: Joe Wilcox

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Must Be: Familiar, Approachable, Extending and Better Enough

My prevailing thinking on why high-tech products succeed or fail boils down to four criteria. Editor’s Note 2/8/2014: I expanded the number to eight and wrote book about them: The Principles of Disruptive Design.

A product must:

  1. Build on the familiar
  2. Do what it’s supposed to do really well
  3. Allow people to do something they wished they could do
  4. When displacing something else, offer significantly better experience
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Corporate Blogsite: Marketing Veiled as News

I have been pondering the implications behind Microsoft’s Channel 9 blogsite. The deal: Last week, Microsoft developer evangelists put up Channel 9, which is supposed to provider developers with “a way to listen to the cockpit of Microsoft”. Apparently, the listening includes dispensing Microsoft news and inside views.

The timing is interesting. Channel 9’s official launch occurred during Microsoft’s Most Valuable Professional (MVP) event, which makes much sense considering the site is for partners. But the debut also came a couple days before Business Week published a story saying that Microsoft was in the process of trimming next-generation-Windows Longhorn features to make a 2006 ship date. The story also offered up details about other upcoming stops on the Windows roadmap, such as something called Windows XP Premium, which soon will ship on new PCs. 

No Light Weight

Gordon Lightfoot is among the iTunes Music Store’s “Featured Artists”. Sorry, but Mr. Lightfoot is showing his years—it’s the mileage, I think. His aged voice is raspier than the singing on the 1974 version of […]

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Not How Many, But Whom

Microsoft employees are prolific bloggers, and I’m surprise the company hasn’t really developed software tools supporting the phenomenon. I understand that blogging hasn’t reached mainstream momentum, yet. But, sometimes, it’s not the “how manys” but the “who they are” that matters more.

In 1966, I accidentally discovered “Star Trek” on a CBC station out of St. Johns, New Brunswick, Canada. When I was a kid, local TV station WAGM, in Presque Isle, Maine, had the unique distinction of being three network affiliates: ABC, CBS, and NBC. WAGM was the only American broadcast TV station serving Maine’s largest but sparsely-populated county, Aroostook, which spanned about a fifth of the state. WAGM didn’t air “Star Trek”; some show from another network made the cut instead. 

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Spanish Solidarity

I would like express my solidarity with and condolences to the people in Spain whose lives were ripped apart by this week’s devastating and unconscionable bombing.

But, watching Spaniards fill Madrid streets with grieving and protest elicits great regret. Americans acted more like victims following the 9-11 attacks that felled both World Trade Center towers. Rather than outrage, Americans withdrew—from traveling, spending, and living. Raised fingers looked to blame everyone but ourselves.