Category: News Media

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What is Clickbait?

My definition is the authoritative answer. Period. Journalists and their readers debate about what is clickbait, and also linkbait, and whether or not they are the same. They most certainly are not, and neither has a place in responsible journalism.

Both are constructs of the Google free economy—that is giving away valuable content subsidized by online advertising to get high search ranking. Problem: There is too much content, and too much of it alike, for ads to financially support. Excessive ad space means lower page rates and greater competition for advertisers. The shortage encourages even more clickbaiting and linkbaiting, which generate more pointless posts that suck limited advertising from high-value news content. 

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The Best Content is Original

A dozen or so times a day, I figuratively puke all over my iPad Air, out of disgust when reading stories that are plagiarism aggregated, rumors that source nothing more original than some blog or would-be news site, or an echo chamber of repetition—news posts repeating the same, unsourced or poorly-sourced allegations. But occasionally, original content shines through, like Josh Lowensohn’s “I used Apple’s AirDrop to troll strangers with photos of space sloths (And it’s been going on for months)” for The Verge.

Josh doesn’t recap another blogger’s experience, by aggregating something original into a shallow repeat. He produces something enthralling, a story told with vigor, drawn from experience. It’s a confessional. About something sneaky. Invasive. Maybe even illegal. But fun, and activity the reader might wish he or she had been clever enough to have imagined or fearless enough to have done. 

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I’m Mad as Hell About Reprehensible News Sourcing

Maybe I should move forward with plans to launch site “Journalism? What the Fuck?” BGR’s irresponsible reporting (again) is so disgusting I could scream. Actually, I did. Today’s miscarriage of reporting could be a case study supporting the key takeaways from my March 2010 primer “The Difference Between Blogging and Journalism“. If you report news in any form, you should also read “Report! Don’t Repeat Rumors!“, posted 5 months ago.

BGR post “Report warns Apple might be facing a huge iPhone 6 Plus recall” is more than irresponsible, it’s reprehensible. Blogger Chris Smith sources a Business Korea story that makes the recall assertion, which should be corroborated. He offers no additional, or original, reporting, while using a source that makes claims based on absolutely nothing. 

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Why is Tim Cook’s Personal Life News?

My colleague Mark Wilson takes on the task I failed to (but should have) in commentary: “Apple’s Tim Cook is gay—the fact it needs to be announced shows what’s wrong in tech“. The CEO’s admission, in a Bloomberg-Businessweek opinion piece, isn’t surprising. The news media’s overglowing reaction is the shocker, as Mark observes: “Websites have practically fallen over themselves to heap their praise on the announcement”.

What? Are bloggers or reporters afraid they might appear to be homophobic if neglecting to add their voice to the echo chamber? Many news writers called Tim Cook’s announcement courageous. This morning, in chat, I told Mark: “Your response to it is hugely courageous”. He chose not to join the echo chamber and even to risk recriminations for rightly questioning why so much news space was given to Apple’s CEO. 

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Should Journalists Accept Free Travel to Apple Events or Any Others?

This morning, I awoke to a perplexing question in the BetaNews Tips inbox. Reader Mark Bryant shares a story from Medium and asks: “Should Journalists be obliged to declare in their reviews that the company has paid for business class travel to the event and given them free devices?” It’s a goddamn good question given too little attention.

“The True Bendgate: How Apple Bends Reality and Why the Media is Playing Along”, by Richard Gutjahr with German-to-English translation by Elka Sloan, is excellent and informative reading. Medium is good forum for the tale. Richard tells about receiving an invite to last month’s iPhone 6 and 6 Plus launch event, for which he reports Apple paid for transportation. 

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News Culture of Fear

Over on Google+ today, Chris Sewell posted as an image of a tweet from New York Times columnist Nick Bilton. Nine days ago I wrote about fear, not contagion, being the real threat Ebola poses. Nick’s point is scary itself. Happy Halloween to you, too.

For the supposedly freest country in the world, fear enslaves America, and the news media helps forge the chains. How stupid is that? In the past 12 hours, I have seen two people in my neighborhood wearing full-face masks—the fleshy colored material used to wrap up an injured knee. The masks covered from below chin to eyes. That’s the culture of fear. 

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In News Reporting There Is No Truth, Just Perspective

On Oct. 17, 2014, I received my membership card to the Society of Professional Journalists, which had been on my “maybe join” list for years. What flipped me forward: The organization’s Code of Ethics, which official revision released September 6. I had observed, but not participated in, the process to produce the new guidelines, which, while overreaching, are worthwhile.

However, while the changes contributed to my decision to join SPJ—being a journalist who blogs rather than a blogger—my ethical priorities differ somewhat from the new Code. My book Responsible Reporting: Field Guide for Bloggers, Journalists, and Other Online News Gatherers is all about ethics and how the Internet changes them. The tome makes trust, rather than truth, the news gatherer’s top ethical tenet. 

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In Praise of Washington Post Editors

In September, my wife and I received emails offering a year’s digital subscription to the Washington Post—that’s web and mobile devices—for $29. I signed up without hesitation and am now a regular reader.

As an editor and journalist, I am fascinated watching how the Post presents stories in the iPad app and on the web. The photo of Abe, from a superb story on selfies in Washington, is attention grabbing. The one above is from the app, but the web version below has the more compelling headline, which would move me to click over the other. 

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Newsroom and Masthead Matters

I normally pan top-10 lists, but this one sings, eh, zings: “10 Top Tips For PRs Considering Whether To Phone The Register. Dek: “You’ll Read These And LOL Even Though They’re Serious”. Read `em and believe `em, if public relations is your fame and contacting Joe Wilcox is your game.

The Reg gives great guidance, and I needn’t really add to the list but will a tinsy-bit. I read and file most PR emails sent directly to me. I just likely won’t respond, or will forward the message to someone else on the team. So if you don’t hear from me, despair not. 

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Robert Scoble and I Turn in Opposite Directions But Share Destination

While checking Robert Scoble’s website for a link, I came across something quite unexpected: “I have completely moved to social media“. Bwahaha! He goes one way, while I head another. I’m in the process of pulling back my online posts to my personal blog, which will act as the hub for social media as the spokes.

There is nothing original about the idea. Lots of bloggers put social services second. I have long waffled between the two approaches, with the majority of my personal posting going to Google+ since summer 2011. Main reason: Large audience of followers and lots of interaction with them.