iPhone for Education

Many educators won’t agree, but perhaps students will: The PC, whether desktop or notebook, is obsolete in the classroom. This reality, if accepted for what it is, presents Apple opportunity to retake the K-12 market from Alphabet-subsidiary Google’s incursion and sudden success with Chromebook among U.S. schools. If the fruit-logo company doesn’t seize the moment, a…

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Be a Better Crowdfunder

To date, my Indiegogo campaign for book Be a Better Blogger is a money loser. Costs exceed the pittance of contributions, and I appreciate every one made. Make no mistake, if you contributed—thank you! But with 11 days to go, and  the campaign about 1.8 percent funded, absolute failure looms large. So with little to…

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Break the Rules

This news story needs a good editor: ‘Evil genius’ condemned for his tactics on Jeopardy! says he doesn’t care about the ‘haters’—he’s more interested in the $10,000 prize money. But the point matters more. This Jeopardy winner uses what I call “David Thinking” to win. He plays to his strengths, effectively changing the rules. Ivan…

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Microsoft Finally Finds a Lifestyle It Can Sell

The most successful companies share several attributes in common. Among the most important: They sell a lifestyle. Apple has effectively done this with multiple products, which is unusual. There are separate, yet related, iPod, iPhone and Mac lifestyles. But many buyers pay a premium price to join the Mac club. There are plenty of other…

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