Category: Apple

Apple by Joe WilcoxJun 4, 201512:15 am

Apple’s Moral Marketing Charade

Nine years ago, a NPR interviewer asked me about Google and other U.S. companies censoring search results in China. The question was one of morality—to which I gave an answer she didn’t expect. That response, or my recollection of it, is appropriate for rather ridiculous and self-serving statements that Apple CEO Tim Cook reportedly made three days ago.

“We believe that people have a fundamental right to privacy”, Tim Cook said, Matthew Panzarino reports for TechCrunch. “The American people demand it, the constitution demands it, morality demands it”. Oh? What is moral? The answer I gave NPR in 2006 applies: There is no moral high ground in business. The high ground is quagmire, because all public companies—Apple surely among them—share a single, moral objective: Make profits for stockholders. Plain, pure, and simple.

Apple by Joe WilcoxMay 19, 20158:06 pm

Whatever the Future, a Bigger Screen in Your Pocket isn’t It

I love my Nexus 6. This morning, while waking to the rush of caffeine from steaming coffee, I read headlines on the device. “I’m Phed Up With Phablets: They’re too big to prevail” caught my attention. The short commentary, by Brian Rubin for ReadWrite, rails against the bigger-is-better-smartphone trend. Screen on my cellular is massive: 6 inches, and I forever promised myself to never use a phone so large—until I did and converted. Much as I enjoy using the N6, for which I can still manage many operations one-handed, smaller would be my preference. Perhaps yours, too.

Big isn’t necessarily better and reverses a longstanding trend in the other direction. Does no one recall when using a smaller phone was chic? Consider the StarTAC, which was a huge hit for Motorola going into the late 1990s. I remember when seemingly everyone used one of the diminutive cell phones. Smaller was better—and if there was real innovation in mobile device design shrinking size would be again.

Apple by Joe WilcoxApr 27, 20158:10 pm

Apple Fiscal Q2 2015 Snapshot

If there be ghosts, Tim Cook should expect sleepless nights ahead. Surely Steve Jobs can’t stand to be so overshadowed by his successor, who takes Apple where the cofounder couldn’t: Massive earnings and margins. Today, after the closing bell, the company reported yet another ridiculously blow-out quarter, largely lifted by iPhone. If the smartphone market ever collapses, Apple Armageddon will follow. In the present, momentum is unstoppable.

Some perspective: Apple’s net income was more than two-and-half times Microsoft’s during the same time period (calendar Q1 2015)—and 3.8 times that of Google. To reiterate, those comparisons are put-in-the-bank profits, not revenues. By the numbers: $58 billion in sales, $13.6 net income, and $2.33 earnings per share. Wall Street consensus was $56 billion revenue and $2.16 EPS. Year over year, revenue rose 26.6 percent and net sales by 33 percent.

Apple by Joe WilcoxApr 27, 20157:10 pm

Shattered Dreams: When Apple Watch Falls From the Wrist

Saturday afternoon, new Apple Watch owner Ken Lecomte posted a frightening photo to Google+: His device with shattered screen. The spider-spray pattern is eerily familiar—one seen so many times—like an iPhone clumsily dropped to floor or pavement. The fruit-logo company boasts about the gadget being a wrist computer, but should it be as easily breakable as the other that customers carry?

I contacted him yesterday, and he shared his story, providing photos that also authenticate him as the watch’s owner. The problem with Ken’s story isn’t truthfulness but lies spun around it. Fanboyism is a cancer that spreads across any tale like his. Already, accusers flame his original post and others resharing it. Apple defenders are venomous. “I’ve been amazed with the amount of negativity”, he says. “It seems a lot of people just can’t believe that Apple could make a product that could break or have a design problem”.

Meanwhile, Apple critics call for label strapgate; there have been too many “gates” already. We don’t need another caustic moniker. In this toxic climate, legitimately aggrieved customers cannot easily step forward. The focus should be the device and whether there is a design flaw or owner error.

Apple by Joe WilcoxApr 10, 20157:30 pm

What Happened to the Apple New Product Lovefest?

I typically don’t pull together review roundups, but bloggers and journalists with early access to Apple Watch and 12-inch MacBook beat the products senseless. Not even Wall Street Journal gives glowing look at the laptop; the pummeling is among the most brutal. Meanwhile, The Verge repeatedly gut-punches the smartwatch. Two themes rise from the many reviews, even those trying to cover up pooh with perfume: The devices are beautiful, but performance is a lumbering beast.

Welcome to the Tim Cook and Jony Ive era of putting form before function, and to a fault. Apple’s CEO and design chief may not be the dynamic duo shareholders hoped for. The first truly new products to emerge under Cook’s stewardship receive a collective meh, which should scare any intelligent buyer witless. Because if the past means anything, the carefully chosen coven of early reviewers embrace newfangled Apple things like the Devil clings to sinners. But not this week.

Apple by Joe WilcoxApr 9, 20158:45 pm

Apple Watch Social Sentiments Slump

As the clock passes Midnight and takes us into April 10, Apple Watch preorders begin. Sales start two weeks later. The buzz is big, but will actual demand be? Argus Insights, an analyst firm that is new to me, doesn’t see strong sales ahead. The metrics are interesting: 7.8 million social interactions and 65K online reviews about wearables.

“Though the Apple Watch will of course be successful, we don’t see the product to be wildly successful”, John Feland, Argus founder, says in a statement. I reviewed the firm’s report, which data is from September 2014 to end of March 2015, and it’s interesting reading. The question, and Apple Watch sales likely will answer: Is online social buzz a means for predicting a product’s success?

Apple by Joe WilcoxApr 8, 201512:03 pm

The Verge on Apple Watch

I am impressed with The Verge’s magazine-like presentation for the web, and the Apple Watch review is exceptional example. Presentation in PC browser or either of my Androids, Nexus 6 or 9, freshly flows from graphics to text overlay to paragraphs of experiential writing. Format, using the device during one day and fine touch of battery icon and time per major graphic, beautifully fits content and context.

Last month’s NeimanLab post “This is my next step: How The Verge wants to grow beyond tech blogging” spotlights changes ahead. “What The Verge has been doing the past six months, and will be doing for the next six, is turning itself into a site that covers pop culture, science, and even cars with the same voice they’ve trained on the world of technology”, NeimanLab assistant editor Justin Ellis explains. The Apple Watch review, posted today with a scad of others, illuminates transition underway. What impresses is writer Nilay Patel’s apparent honesty about the device’s benefits and shortcomings.

Critters by Joe WilcoxMar 28, 20153:15 pm

Say, Hello, Sammy

Happy Caturday! For months, I have wanted to introduce you to the kitty who resides at local Mac dealer DC Computers. But Saturday comes, I forget, and is gone. Finally, I remember, while the sun still shines brightly overhead and Modest Mouse blasts form Chromebook Pixel LS. Mmmm, cat and Mouse (song “The Ground Walks, with Time in a Box“, BTW).

Sammy is about four years old, and she amazes me for her territorial confinement. During hot summer days, DC Computers cracks wide the doors and circulates the breeze blowing from the ocean, just 9 kilometers away. Sammy may sit inside, nose held up sniffing the air, but she doesn’t cross the threshold into the bustling parking lot. She never ventures outside.

Apple by Joe WilcoxMar 26, 201510:50 pm

If Just 1 Percent of Apple Watch Buyers Go Gold…

Behind buying polls there are as many questions as answers, like: “How many people saying they will buy X, really will?” Oftentimes the number wanting something and actually getting it are usually much less than tallied results indicate. Considering those caveats, an Apple Watch buying poll I have running at BetaNews nevertheless illuminates how the device could be hugely successful even from a small number of sales. I do mean big.

Among the more than 1,100 respondents, as I write, 19 say they will buy Apple Watch Edition, which price ranges from $10,000 to $17,000. Assuming they all purchase and do so on the cheap, the math is easy: $190,000. Another 482 people want either of the other two models (Sport and standard Apple Watch). for $216,618 calculated at base prices of $349 and $549, respectively. The closeness of these two total dollar figures, possible profit margins behind them, and differences per-customer profits are ghastly.

Apple by Joe WilcoxMar 25, 20155:10 pm

You Could Buy So Much More Than Apple Watch

As Apple Watch hype increases and the preorder date (April 10) approaches, a question gnaws me: Why would anyone spend so much money on the device? A buying poll I posted on BetaNews now exceeds 1,000 responses, which is large enough sample-size to get some sense of the readership’s intentions. Two percent of respondents—that’s 14 people—plan to buy the Edition model, which price ranges from $10,000 to $17,000. No disrespect, but talk about money to burn! Forty-five percent of respondents plan to purchase any Apple Watch, while another 5 percent of you are undecided.

So I wonder: What could you buy instead of Apple Watch? I intentionally single out the big spenders, settling on $13,000 as mean between $10K and $17K, being it’s such a lucky number and Apple looks to make lots of luck—eh, money—from the smartwatch. Before continuing, an important reminder: Functionally, there is no difference between the cheapo timepiece ($349) and its massively-expensive sibling. The price difference is all bling.

Apple by Joe WilcoxMar 17, 201510:15 am

Don’t Grub Gruber, Do Your Reporting!

Saturday night, I fumed after seeing more than 20 blogger news headlines repeating assertions made by Apple apologist John Gruber that the MacBook’s maker invented USB Type-C. Does no one independently confirm anymore? The rumor’s viral spread, when repeated often enough, will enter the Internet cultural lexicon of misinformation become truth.

Over at BetaNews, my colleague Mark Wilson rips into Gruber’s assertion. Between us—a phone call from me, and an email from Mark, coincidentally around the same time yesterday—we have comments from official body USB Implementers Forum that dispute the Apple invention claim. But, of course, confirmation can’t be true enough for the rumormongers because “informed little birdies” told Gruber that USB-C is “an Apple invention and that they gave it to the standards bodies”. But, sssh, the company isn’t supposed to say, because of politics or something.

Whether or not Gruber is right—maybe he really has inside, hush-hush information—is immaterial. That so many blogs reported his statement as fact, without any further investigation, is the problem. Given Gruber’s longstanding unabashed Apple-loving ways, everything he claims about the company should be presumed propaganda until proven to be otherwise.

Society by Joe WilcoxMar 16, 201510:30 am

At Launch, HBO NOW is No GO

The past 7 days is so chock full of tech-related news, like Gigaom’s closure or updated Chromebox Pixel, feels like a year has passed since Apple announced the new MacBook and exclusive distribution of streaming service HBO NOW. I don’t know what the device maker paid for the privilege, but big benefits belong to it. I wonder: What made HBO executives think that the service benefits by tying its early destiny to a single platform during telecast of the popular Game of Thrones series?

Particularly for cord-cutters who don’t have Apple TV, iPad, iPhone, or iPod and want GoT Season 5 the choice is simple: Buy ATV for 69 bucks or spend more on another device capable of running HBO’s iOS app—or steal! On March 10, 2015, my colleague Alan Buckingham, who owns no fruit-logo products and cord-cuts, wrote that he might get the streaming box. I asked if he really plans to buy Aople TV. “I likely will”, he says.