Category: Apple

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Windows Phone is Dead

I laughed so hard and so often at IDC’s smartphone forecast, my response took nine days to write—okay, to even start it. The future isn’t my chuckable—that data looks reasonably believable enough—but the past. Because 2016 was supposed to be the year that Microsoft’s mobile OS rose from the ashes of Symbian to surpass iOS and to challenge Android.

In 2011, IDC forecast that Windows Phone global smartphone OS market share would top 20 percent in 2015. The analyst firm reiterated the platform’s No. 2 status for 2016 in 2012 as well. Not that I ever believed the ridiculous forecasts, writing: “If Windows Phone is No. 2 by 2015, I’ll kiss Steve Ballmer’s feet” and “If Windows Phone is No. 2 by 2016, I’ll clean Steve Ballmer’s toilet“. The CEO’s later retirement let me lose from those obligations had I been wrong. I was confident in my analysis being truer. 

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Google OnHub vs Apple AirPort

We all make mistakes. The challenge is recognizing and correcting them quickly enough. So comes admission: I bought Apple AirPort Time Capsule to replace Google OnHub—what a bad decision.

My tale starts with a chance sighting on Kinja Deals for the 2TB Apple WiFi router on sale at Amazon for $199; one-hundred bucks off. I ordered on Nov. 16, 2016, and the device arrived two days later. At the time, I had 45Mbps AT&T Internet (which has changed since). Placed in the same location where OnHub had been, about 3 meters away from my desk in the same room as the router, throughput consistently came in at 15Mbps, occasionally a little more, as measured by Fast.com or SpeedTest.Net. By contrast, Google’s router wirelessly pumped 40Mbps or more. Ah, yeah

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New MacBook Pro is ‘Wow’

A few hours after setting up 13-inch MacBook Pro with Touch Bar, I can tell you who it’s for. Surely you wondered, and maybe you even considered this pricey portable to be an insane release. Mea culpa, for thinking something similar. But no longer. The laptop lives up to my early expectations—and more.

I ordered new MBP, after serious deliberation, the day Apple announced it; Oct. 27, 2016. Better to get into the front of queue before backorders begin and cancel later should there be second thoughts. Or third. Or fourth. I had them. Often. But in the end took the risk. Apple Store indicated my order would arrive sometime between November 17 and 24. However, after shipping on the 13th, delivery date revised to the 16th but the beauty arrived today. Oh La La. 

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What’s Behind MacBook Pro Touch Bar?

For fervent fanboys who drink Apple Kool-Aid like water, the new MacBook Pro unveiled last week is a thrilling update. But excitement isn’t sure for the thinking public considering buying one or wondering whether or not to cancel an already placed purchase before it ships. Anyone perplexed by what Apple decision-makers are thinking, and whether the new laptops are good value, must first understand the underlying design-ethic and answer: Is it rationale?

Apple is finger-obsessed and has been since before the first Mac shipped, as I explained in March 2010 BetaNews analysis: “What 1984 Macintosh marketing reveals about iPad” (Also see from this site, in April 2010: “The Most Natural User Interface is You“). The company lags behind Google getting to the next user interface, which is more contextual and immediately responsive: Voice, meaning touchless interaction, rather than touch, supported by artificial intelligence. By contrast, Apple isn’t ready to abandon the finger-first motif, as Touch Bar makes so obviously apparent. 

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Your Older MacBook Pro Is More Valuable Than You Think

If you’re a recent MacBook Pro buyer, Apple just did you a huge favor—something that may be lost on new MBP buyers, who are in for some sticker shock. The entry-level for the cheapest, newest 13-incher is $200 or $500 more than its predecessor, depending on whether or not opting for the newfangled Touch Bar and Touch ID. That’s $1,499 or $1,799. Yikes. MBP 15 is a $400 price hike, $2,399, for current tech.

But if you already own MacBook Pro, particularly the 13-incher released in March 2015 or the larger model two months later, Apple increased the laptop’s value by not accelerating its depreciation. No kidding. That’s because the new entry-level SKUs are the same as before. 

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Apple’s New Mac Family is Frightening

The Mac laptop line, following today’s new announcements, looks lots less like Apple and more like Compaq—where Tim Cook worked much earlier in his career, incidentally, long before the original IBM PC clone-maker’s demise. Confusing. Complicated. These are apt descriptions that might just send the ghost of Steve Jobs skyward on either—take your pick—Halloween or Day of the Dead.

Among Apple cofounder’s first tasks when returning to the chief executive’s chair in 1997: Simplifying product families. Jobs cut the deadweight, surprising many people by killing off Newton, for example. Complex product lines define Apple under successor Cook, by contrast. 

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Apple Services Sales Surge

Two days before Apple’s next media event, where long-overdue new laptops presumably arrive, the Cupertino, Calif.-based tech giant released fiscal fourth quarter and closed full-year 2016. You could feel the anticipation after the Bell closed on Wall Street today—and, honestly, it had been palpable for weeks. Shares closed $118.25, up .51 percent. As I post, they’re down about 3 percent, after hours.

The drama is a TV thriller: Release of iPhone 7 and 7 Plus set against a backdrop of saturated global smartphone sales; launch of Apple Watch Series 2 into an already declining market for smart timepieces; analyst data showing calendar third quarter to again be bad for PC shipments—with even Macs losing momentum. So everyone wants to know: What was the quarter’s financial crop? 

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How Much Storage Does My Mac Need?

The question nags as I prepare to review TarDisk Pear flash memory expansion. The doohickey is available in 128 or 256 gig capacities for either MacBook Air or Pro. It fits neatly and snuggly into the SDXC card slot, which is required; color and finish match, too. Windows users must look elsewhere, though, and many may be glad to. The tech lists for $149 and $399, respectively. But, hey, the Apple fan club is accustomed to paying more for everything.

I will test TarDisk Pear on my 13-inch MacBook Pro with Retina Display, 3.1GHz Intel Core i7 processor, 16GB RAM, and 256GB SSD. I recently, and unexpectedly, filled up the hard disk with photos and podcast raw recordings. (Hehe, using Chromebooks for so long spoiled me and my awareness of such things.) Doubling storage, particularly with San Diego Comic-Con coming in 14 days, could prove useful for editing audio, pics, and video on the laptop. But is it necessary or contrivance? 

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Tidal My Apple Music

As a Tidal subscriber. I welcome Apple acquisition—asssuming lossless tracks are made available through the fruit-logo company’s music services. Not that anyone should seriously believe the rumors. But one can hope.

Merger talks are typically silent affairs. When they’re serious, you don’t hear about them until there is a deal. Reasons are many, with regulatory being among them when public companies are involved. Acquisition rumors often mean something else: Principal party leaks information about preliminary or ongoing discussions to gauge customer and shareholder reaction; one side or the other is dissatisfied with progress/terms and seeks to apply pressure. 

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Welcome Back, Apple

Apple’s annual developer conference is underway in San Francisco. Yesterday’s opening keynote was the best since before cofounder Steve Jobs’ death nearly 5 years ago. While pundits poo-poo what’s missing (shiny gadgets), new and improved software and services matter more—and they showcase priorities properly placed.

CEO Tim Cook kicked off the event, by asking attendees to stand and offer a moment of silence for the mass murder victims the previous day in Orlando, Fla. Forty-nine people are confirmed dead and as many hospitalized from the nightclub shooting. He then went on to lay out a clear agenda for the keynote and the conference—four platforms: iOS 10, macOS “Sierra” (formerly OS X), tvOS 10, and watchOS 3

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Microsoft tries to trump Apple

Timing is everything, particularly in business marketing tactics. Surely it’s no coincidence that hours before Apple’s big developer conference, where questions about iPhone’s future and product innovation loom large, that Microsoft announces plans to buy social network LinkedIn.  Oh, the next Xbox reveal is planned to coincide with the WWDC 2016 keynote, too. Hehe, how do you like them apples?

The merger will split tech news and analysis coverage this fine Monday and spill over to tomorrow, robbing Apple of attention it needs now to subdue rising negative perceptions about the future. Global smartphone sales are slowing and iPhone accounts for 65 percent of total revenues. Meanwhile, the fruit-logo company hasn’t perceptually lifted the innovation meter since before cofounder Steve Jobs died nearly five years ago. Apple needs to deliver wow and have bloggers and reporters giggle with glee all over the InterWebs. 

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Tim Cook’s Last Stand

Washington Post reporter Hayley Tsukayama asks, following up on a commentary by software developer Marco Arment: “Is Apple really at the risk of becoming BlackBerry?“. The answer is absolutely “No”. But the concept is right. The fruit-logo company’s dire straight is much more profoundly catastrophic. The risk is becoming Nokia, and the path to that destination is already well-trodden.

Marco calls BlackBerry “king of smartphones”, referring to its market position before Apple released iPhone nine years ago in June. The description is apt enough. “BlackBerry’s success came to an end not because RIM started releasing worse smartphones, but because the new job of the smartphone shifted almost entirely outside of their capabilities, and it was too late to catch up”, he asserts. But smartphones were a niche category in 2007, so insignificant that analyst firms lumped the devices together with PDAs. iPhone’s disruption was far, far greater—Nokia lost its perennial global handset lead; for many of the reasons Marco identifies. Nokia, and not BlackBerry, is the metaphor, and it is frighteningly foreshadowing.