For fervent fanboys who drink Apple Kool-Aid like water, the new MacBook Pro unveiled last week is a thrilling update. But excitement isn’t sure for the thinking public considering buying one or wondering whether or not to cancel an already placed purchase before it ships. Anyone perplexed by what Apple decision-makers are thinking, and whether the new laptops are good value, must first understand the underlying design-ethic and answer: Is it rationale?
Apple is finger-obsessed and has been since before the first Mac shipped, as I explained in March 2010 BetaNews analysis: “What 1984 Macintosh marketing reveals about iPad” (Also see from this site, in April 2010: “The Most Natural User Interface is You“). The company lags behind Google getting to the next user interface, which is more contextual and immediately responsive: Voice, meaning touchless interaction, rather than touch, supported by artificial intelligence. By contrast, Apple isn’t ready to abandon the finger-first motif, as Touch Bar makes so obviously apparent.