Microsoft tries to trump Apple

Timing is everything, particularly in business marketing tactics. Surely it’s no coincidence that hours before Apple’s big developer conference, where questions about iPhone’s future and product innovation loom large, that Microsoft announces plans to buy social network LinkedIn.  Oh, the next Xbox reveal is planned to coincide with the WWDC 2016 keynote, too. Hehe, how do…

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Microsoft Surface Fumbles the Football

Maybe I’m just pissed that Sunday night’s NFC play-off game between the Carolina Panthers and Arizona Cardinals and follow-up nauseating sports anchorism went over the scheduled time by 25 minutes, so that The X-Files’ return started late and my DVR stopped on time but the program went overtime. Just as Fox Maulder came to disbelieve…

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Microsoft’s Hollywood-style Redemption Story

Satya Nadella is a man with a formidable challenge. Microsoft CEO’s predecessor, Steve Ballmer, squandered the company’s mobile fortunes. From smartphone platform leader a decade ago, the software-and-services giant is a category also-ran in 2015. Microsoft has no independent mobile platform future. The war is over. There remains this: Making alliances with old enemies to preserve…

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