Tag: Apple Store

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Artifacts: MacBook Air

In late December 2014, I commanded: “Writers, Own Your Content“, because if you don’t it may some day be gone. They say the Internet never forgets. Oh, but it does, as I so bitterly learned—you shouldn’t need to repeat my mistakes; heed my advice.

For today’s remembrance, I wanted to link to an amazing Apple Store customer service story from 2008. Turns out, it’s gone. I didn’t post to my personal site as I had thought but to the long defunct Apple Watch blog, which Ziff Davis Enterprise evaporated not long following my layoff about a year later. The detailed experiential account was priceless. Now the content is worthless. This should never happen to you. 

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Artifacts: Olympus LS-10 Linear PCM Recorder

The process of moving residences after 10 years is opportunity to assess objects—and their value to keep or part with and what they once meant. Our garage is a treasure trove of memories and missives, like the Olympus LS-10 Linear PCM Recorder, which I ordered from Amazon on June 9, 2010. Strangely, perhaps ironically, the purpose for which I purchased the device made it obsolete.

On Oct. 12, 2017, I pulled the voice recorder from a box, where it was carefully coddled in a protective case. But both batteries had ruptured, and their acid apparently damaged the circuitry. After being cleaned and receiving fresh AAs, the LS-10 stubbornly refused to power up. Strange that it looks so new and ready to use. No more. I shot the Featured Image with Leica Q. Record button is focal point. Vitals: f/5.6, ISO 400, 1/60 sec, 28mm. 

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Apple Store, Bah Humbug

Apple sure knows how to keep its store stocked for the holidays. Ho, ho, ho, bah humbug. The shelves are bare, and you can get your must-have pretty thing some time next year. If you’re lucky. Let’s start with the delayed AirPods, which went on sale online last week. They arrived in stores on Monday, and whoosh were gone before the waiting line ended. My local shop had about 30 pairs. If you want them, first available retail pickup date is—cough, cough—February 8th. That is 2017. I had to confirm not 2018, because you never know with these dumbfounding delays. Straight-to-ship orders move your way in six weeks. Donald Trump will be president sooner!

Perhaps you’re pining for one of those pricey MacBook Pros—you know, the ones with Touch Bar that no sane person knows what to do with. Apple will miss Christmas, but you can still beat Martin Luther King’s birthday, with orders made today delivering sometime between January 4-10 or available for in-store pickup on the tenth. God Bless America and Made in China! 

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Apple Store Then and Now

Fifteen years ago today, the first Apple Store opened at Tysons Corner Center in McLean, Va. I was there, covering the event for CNET News. Four days earlier, then CEO Steve Jobs briefed journalists—bloggers, bwahaha, no—across the way at upper-scale Tysons Galleria. Most of us thought his scheme was kind of nuts, as did analysts, and news stories reflected the sentiment. Recession gripped the country and rival Gateway was in process of shuttering more than 400 retail shops. Timing was madness.

But companies that take big risks during economic downturns are most likely to reap rewards later. Retail would be Apple’s third walk across the tightrope during 2001. The others: iTunes (January); OS X (March); iPod (October). I’ve said before that these four are foundation for all the company’s successes that followed, including iPhone. But 15 years ago, battling the Wintel duopoly with less than 2 percent global PC market share, Jobs figuratively walked a tightrope across the Grand Canyon carrying original Macintoshes in each arm. 

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Microsoft Makes ‘Peace’ with Apple

Advertising rarely gets as good this! Microsoft sets the mood for the season in a new spot where its New York store staffers serenade Apple specialists for “peace on Earth”. A children’s choir joins the caroling, creating a classic! This is award-winning advertising in the making. Filming at night adds terrific ambiance, topped off with Apple 5th Avenue Store employees embracing their Microsoft retail rivals.

If Microsoft is the British Empire, then Apple is the American era. Oftentimes, the mighty are arrogant and condensing about their dominance, and it’s rare that they sue rivals for peace—from a position of dominance. The humbled fallen must adopt new tactics in the New World order. For Microsoft, that means cooperation. If nothing else, the commercial is a metaphor for the new Microsoft. 

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Steve Jobs Who?

I shouldn’t be surprised, but…While in Apple Store the other day making a purchase, I chatted with the staffer helping me about the retail shop’s legacy. I don’t remember what influenced me to mention being at the original store’s opening in May 2001, which I covered for CNET News. “In Virginia?” She asked. I affirmed, Tysons Corner. “I have a picture”.

After which I fumbled like an old fart bringing up the image above from Flickr on my phone. She politely suggested the app, which wasn’t installed, as I clumsily used the browser. When I finally got the image on screen she asked, with some giddiness: “Is that Tim Cook?” Not cofounder Steve Jobs, who sits next to Apple’s current CEO. 

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Anyone Calling This Article Clickbait Doesn’t Get It

In December 2014, I cajoled: “Writers, Own Your Content!” All my work-written blogs—thousands of posts—between mid-2003 and April 2009 are gone. The companies shut down the sites (because of acquisition and restructuring). Now, to prevent future deletion calamity, everything I want to preserve cross-posts here, as is the case with yesterday’s “Whatever Apple Was, It Isn’t Anymore“, which appears on BetaNews as “Apple’s core is rotting“.

Unsurprisingly, the BN version generated more reader reaction—119 comments as I write. You can consider the post as example of what I referred to two days ago when answering question: “Where are the Comments?” Most of the reaction to my stories takes place elsewhere. As such, I sometimes feel need to transplant some of the interaction here, as I did four months ago with post “Who’s the Troll Here — This Dude or Me?” I do so again, today. 

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MacBook Dive kills Drive

What a day. My daughter texts from class this morning: “My computer decided to self destruct. It just reset everything!!! This is a sad day. I think I just lost everything on my computer”.

Sadly, she predicted rightly. In her dorm room, the Epson Stylus is on top of a mini-fridge, where she set the laptop to print out schoolwork. The computer slipped and crashed to the floor, right before she left for the day.

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Apple's Gang of Four

Ten years ago—that’s right, 2001—Apple made four investments that bore fruit in a 21st-century success story. Everything that came afterwards, even iPad and iPhone, traces back to what I call the “2001 Four”.

Apple made these investments during difficult times. The dot-com bust rippled disastrously through the tech industry, the United States was gripped in recession and Apple’s stock value had collapsed. Shares opened at $343.72 today about four bucks off the 52-week high. Apple’s market capitalization was $317.21 billion at yesterday’s close. Going back in time, Apple shares traded for less than $10 a decade ago. As I explained last month, Apple’s fortunes have dramatically changed.