In late December 2014, I commanded: “Writers, Own Your Content“, because if you don’t it may some day be gone. They say the Internet never forgets. Oh, but it does, as I so bitterly learned—you shouldn’t need to repeat my mistakes; heed my advice.
For today’s remembrance, I wanted to link to an amazing Apple Store customer service story from 2008. Turns out, it’s gone. I didn’t post to my personal site as I had thought but to the long defunct Apple Watch blog, which Ziff Davis Enterprise evaporated not long following my layoff about a year later. The detailed experiential account was priceless. Now the content is worthless. This should never happen to you.