Earlier today I explained my recent “Chilling Chromebook” writing approach, which seemingly contradicts my more pro position taken throughout 2013. Simply stated: My stance seeks to counterbalance sudden media fan frenzy—bloggers and journalists relating the same points of view because they think it’s vogue. There is too much me-too enthusiasm, rather than real reporting.
As I write, 1.7 million people have signed a Change.org petition to: “Open investigation into judging decisions of Women’s Figure Skating and demand rejudgement at the Sochi Olympics”. The signatories and the news media’s response to them is classic example of “Mob Journalism”, a term first used on this blog in April 2010.
I coined Mob Journalism, or thought so four years ago, to define a populist response that is a social media byproduct. Services like Change.org, Facebook, Twitter, and others with online reach, enable the mob (referring to the masses not the mafia) to have a much louder voice. That’s quickly, too, unlike letter-writing campaigns used by protesters of earlier eras. Rapid response benefits societies, as explained in June 2009 analysis “Iran and the Internet Democracy“. The news media’s response is another matter.[Read more]
There are reasons why I am so obnoxiously loud about bad news reporting tactics. NPD innocently kicked off a writ-storm about 2014 being year of the Chromebook. A Dec. 23, 2013, press release observes strong Chromebook commercial channel sales of preconfigured desktop and notebook PCs.
Looks like NPD pulled the PR—I can’t find it—over this whole “year of #chromebook” meme; it’s a blog and press echo chamber that continues to boom. Goddamn, my ears hurt. Even The Register, of which I expect much better, misquotes the NPD press release, too. That 21 percent market share figure refers to commercial U.S. channels only, not the entire market.[Read more]
Gregg Keizer corrects the record regarding Chromebook sales. Somebody had to. Gregg is consistently a thorough reporter who actually reports rather than hypes or falls into The Echo Chamber.
NPD’s press release clearly states U.S. “commercial channels” not all retail sales, as has been widely misreported. That 21 percent number isn’t the whole pie but a much smaller portion of it. This misreading, misunderstanding, or misreporting (take your pick) fostered an echo chamber of stories predicting 2014 as the year of the Chromebook. In your dreams.[Read more]