Tag: Macs

A Dating Service for Apple Fans?

My thoughts on this: Apple fans can be annoying when they’re on their own. The thought of them breeding and creating little Apple fans, a whole family of hard core hipster Apple lovers, is just not a good thing. On the other hand, making sure that Apple fans only date other Apple fans is a good way of stopping them from spreading their Apple fan genes to the general population, I guess. So maybe this site isn’t all bad.
Michael Arrington

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I was gouged by the Macalope and Lived

I am not the most popular journalist among the so-called Mac faithful. I’ve written some tough stuff about Apple over the years, and most of my analyses proved right long after my public lynchings. One of my posts from summer 2009 set off John Gruber, aka “Daring Fireball.” The  blog post was a personal challenge to Apple chief executive Steve Jobs to return to work and do well.

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My Run In With Fake Steve Jobs

It’s not the first encounter. But this time, I fought back. Last week, someone tweeted that I had been Fake Steved. Last week, at Betanews I blogged: “Why I chose Windows 7 Over Snow Leopard (and you should, too).”

For Fake Steve (aka, journalist Dan Lyons) that translated into post title: “Borg lapdog says you should choose Windows 7 over Snow Leopard.”

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Look to ‘The Loop’ for Good Branding Ideas

IDG laid off my buddy Jim Dalrymple about the time I got the boot from eWEEK. Jim wasted no time starting a new enterprise, and at the right place: The brand. Jim brilliantly rebranded himself, and what he did should be lesson to any person or company looking to launch a new product or service.

It’s easy to dismiss Jim, because of “the beard.” You wouldn’t think he’s all that bright, because of the shag, which gets more in your face than his. Jim is so small town he doesn’t live in Halifax, Nova Scotia, but just outside the city. Most Americans would respond “Where?” if asked about Halifax. Hehe, that could be a “Jeopardy” answer. But greater Halifax, the largest city north of Boston and east of Montreal, is home to about 360,000 people.

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Apple, Could You do for Movies and TV Shows What You did for Music?

I would like to suggest that Apple make something like “Complete My Album” and “Upgrade to iTunes Plus” available for movies, TV shows and music videos. Such iTunes features could revolutionize how people electronically rent or buy video content.

There are occasional iTunes sales and promotions that do some of what I want to suggest (and hopefully I haven’t missed any important perpetual promotions or features). I’m convinced that iTunes Store could use the upsell “complete my this or that” strategy to further leap ahead of competing digital download services. Of course, content copyright holders and distributors would have to be willing parties to the changes.

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Quick Quotes: WWDC 2009 Edition

Editor’s Note, March 29, 2010: For about six weeks during summer 2009, and following my April 30 layoff from eWEEK, I put out my shingle as an independent analyst. I had worked as an analyst for JupiterResearch from 2003 to 2006. But the role just didn’t feel right, particularly given the economy. This post represents a feature of “quotes” for journalists to use in their stories.

This second installment of Quick Quotes focuses on Apple’s announcements from the Worldwide Developer Conference.

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Microsoft Finally Finds a Lifestyle It Can Sell

The most successful companies share several attributes in common. Among the most important: They sell a lifestyle. Apple has effectively done this with multiple products, which is unusual. There are separate, yet related, iPod, iPhone and Mac lifestyles. But many buyers pay a premium price to join the Mac club.

There are plenty of other examples. The Harley Davidson lifestyle is the graying, middle-aged guy, dressed in leather and riding his hog or the stereotypical Hell’s Angels type. Pepsi sells a lifestyle, too. In my youth, it was the “Pepsi Generation.” Now it’s the active, youth sports lifestyle around Mtn. Dew, among other Pepsico products.