My oldest Internet ID, three letters, is vintage 1996. Yahoo’s impending demise, which could be to Verizon, almost certainly will mark the end of our long relationship. We mutually will abandon one another. I’m sorry that it comes to this.
Yahoo sealed its fate when cutting the deal to outsource search to Microsoft during summer 2009. The disaster I predicted then will soon end the iconic brand, what little remains of it. Many people will blame CEO Marissa Mayer, but she was but steward of the sinking ship. Doom was a certainty after Yahoo surrendered crown jewel search. That the company limped along for another 7 years is testimony to the brand and to the services infrastructure built around it.
That said, the decision to sell off Yahoo assets is far greater surrender; one from which Mayer supposedly will profit handsomely. She deserves no financial benefit for abandoning—suiciding—what salvageable remains. For example, Flickr and Tumblr, both acquisitions, are among the many Yahoo assets that could be sustainable, even profitable.