Oh, Please! It’s not even Halloween! Fashion Valley decks the mall with mounds of folly—fa, la, la, la, la, la, la, la, la! You won’t forget to spend your money—fa, la, la, la, la, la, […]
What a difference branding makes for sale-pricing. Before La Croix became a posh, bubbly brand for environmentally-minded, organic-obsessed, uncompromising-to-spend-less Whole Foods sundry shoppers, my wife and I regularly purchased the seltzer. We preferred the no-flavor water for its effervescence and low-sodium content. I remember when, going back just five years, the local Ralph’s sold cases of 24 12-oz cans for $4.99 during summer months.
But now that La Croix is the Apple of bubbly waters, those cans cost lots more. Today, in the same Ralph’s the exact quantity deeply discounted is twice as much—and that’s helluva savings when one case of eight typically sells for what I used to pay for 24.
I can’t seem to escape Apple’s “Powerful” commercial, which during some primetime programs airs two, or even three, times. The TV spot is aspirational marketing done right, with booming tagline: “You’re more powerful than you think”.
I simply lo-o-o-o-ve the Virgin Mobile “Crazy Life” marketing campaign. The commercials are energetic, provocative and true! When your life is your mobile you don’t have a life. Take my iPhone 4 and sign […]
Photographer Carl Rytterfalk summited this video in response to my Nov. 5, 2009, post about about him. This is exceptional marketing—the kind of video people just won’t remember; they can’t forgot it.
Nokia would have kicked Apple’s ass long ago.
That’s the question Todd Bishop (accompanied by John Cook) asked people on the streets of Seattle about six months ago. No one seemed to know what was Microsoft’s search engine (At that time is […]
Advertising Age asks: “What’s more popular than ‘Roller Babies’. The world’s largest Slip ‘n Slide. Microsoft’s ‘Megawoosh’ campaign has successfully displaced Evian at the top of the Viral Video Chart, with almost 2.3 million […]
I love great marketing videos. This one is a keeper.
Today’s New York Times column “An iPhone Changed My Life (Briefly)” hits at the device’s fundamental problem: Hype. There was too much of it—and not really from Apple—that may have over-raised many people’s expectations. The issue Michelle Slatalla raises is one of returns. Will she return her iPhone? She writes, “I have started thinking seriously about returning the $599 phone, despite a 10 percent restocking fee. It hasn’t really changed my life in the ways I’d hoped”.
But she may have started with overly unrealistic expectations, which the runaway hype helped foster. The name includes “phone” for a reason. Apple didn’t promise a device that would cure cancer or feed the starving.
I recently nearly canceled my subscription to all my Ziff-Davis publications—and I still may. My disgust with the outrageous favoritism toward Microsoft had been brewing for months. I read news reports and reviews no one short of Microsoft’s flagship PR firm, Waggener Edstrom, could be spinning. Editors, rather than doing their jobs, were printing the gospel according to marketers holed up in a Redmond, Wash. closet.
The final straw was a July PC Computing article titled, “Office 97 vs. The World”. There contributors Leslie Ayers, Peter Deegan, Lee Hudspeth, T.J. Lee, Woody Leonhard, and Eileen Wharmby explained why Microsoft’s newest rendition of its productivity suite replaced virtually all other business programs.