Tag: Microsoft Store

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Artifacts: Olympus LS-10 Linear PCM Recorder

The process of moving residences after 10 years is opportunity to assess objects—and their value to keep or part with and what they once meant. Our garage is a treasure trove of memories and missives, like the Olympus LS-10 Linear PCM Recorder, which I ordered from Amazon on June 9, 2010. Strangely, perhaps ironically, the purpose for which I purchased the device made it obsolete.

On Oct. 12, 2017, I pulled the voice recorder from a box, where it was carefully coddled in a protective case. But both batteries had ruptured, and their acid apparently damaged the circuitry. After being cleaned and receiving fresh AAs, the LS-10 stubbornly refused to power up. Strange that it looks so new and ready to use. No more. I shot the Featured Image with Leica Q. Record button is focal point. Vitals: f/5.6, ISO 400, 1/60 sec, 28mm. 

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Microsoft Makes ‘Peace’ with Apple

Advertising rarely gets as good this! Microsoft sets the mood for the season in a new spot where its New York store staffers serenade Apple specialists for “peace on Earth”. A children’s choir joins the caroling, creating a classic! This is award-winning advertising in the making. Filming at night adds terrific ambiance, topped off with Apple 5th Avenue Store employees embracing their Microsoft retail rivals.

If Microsoft is the British Empire, then Apple is the American era. Oftentimes, the mighty are arrogant and condensing about their dominance, and it’s rare that they sue rivals for peace—from a position of dominance. The humbled fallen must adopt new tactics in the New World order. For Microsoft, that means cooperation. If nothing else, the commercial is a metaphor for the new Microsoft.