I simply lo-o-o-o-ve the Virgin Mobile “Crazy Life” marketing campaign. The commercials are energetic, provocative and true! When your life is your mobile you don’t have a life. Take my iPhone 4 and sign […]
Nokia would have kicked Apple’s ass long ago.
Two years ago today, Apple launched the original iPhone. In June 2007, I described using Apple’s smartphone as “life changing.” Despite my grumpiness about iPhone battery life and 3G call quality, I stand by the description.
Maybe the iPhone phenomenon is about purpose or community, making people feel like they can participate in something important or unusual.
My wife put forth that theory this morning as we discussed my experiences covering the iPhone launch at Montgomery Mall in Bethesda, Md. No question, the people I talked to in line yesterday had a sense of being caught up in a historical moment.