Tag: New Media

Audience vs Traffic

One of things you rarely hear spoken about in internet business is traffic. I don’t mean traffic numbers—those are everywhere. I mean traffic itself. What it is, what it means, what constitutes value, etc. You don’t see blog posts talking about how page views can be (and very much are) gamed to create the appearance of more page views. Or, that one million uniques means little if the length of time visitors are on the site (aka, session time) is less than one minute without their returning back to visit. That’s like a million people driving by McDonald’s but never actually going into the restaurant. I won’t even get started on flawed analytics services. Unfortunately, the market as a whole hasn’t evolved to where it’s begun to notice things like this. Blogs and media still cite flawed analytics sources in articles, and few ever reference important stats like session times and repeat visitors. That says a lot about the place the market is in.

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Process Journalism and Original Reporting

On July 17, I posted, “The Michael Arrington Matter,” where I came down hard on the TechCrunch cofounder for publishing stolen, internal Twitter documents. I wouldn’t have done it.

But in fairness, TechCrunch is successful—and for a reason. TechCrunch publishes lots of original content, as much in the comments as the stories. Readers participate in the process.

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The Times Does Proud

Blogging is a fun, and it’s a great way for creating community across many different types of boundaries. Some bloggers have influence, too, as evidenced by the Sony rootkit DRM or Thomas Hawk’s PriceRightPhoto debacle. But for all the talk about bloggers changing information dissemination and even some bloggers deserving press credentials, the real influence, the credibility remains with real journalists.

And New York Times has done some great investigative journalism of late. Two big stories from the last week—the kind of stuff that requires real reporting and deep editorial soul searching: “Bush Lets U.S. Spy on Callers without Courts” and “Through His Webcam, a Boy Joins a Sordid Online World“.