Tag: OS X

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Where Will Apple Store Go Next?

I should write a long missive about Apple Store’s 20th anniversary. But my essay from five years ago today serves up the core information. Please read that one for my reflection on the grand opening and what then CEO Steve Jobs meant the retail operation to be and what it actually became.

More significant than being a singular event, Apple Store’s opening represented one of four risks taken in 2001 by the fruit-logo company during a devastating recession. While competitors massively pulled back, such as Gateway shuttering stores, Apple made investments that culminated in release of the first iPhone six years later. Besides retail: iTunes (January); Mac OS X (March); iPod (October). From them evolved the logistics and manufacturing infrastructure, research and development, sales, services, and software that culminated in the smartphone that transformed Apple from a struggling PC company into a tech titan.

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Google Gets Context, Sours Apple

Depending on the day, Apple or Alphabet is the world’s most valuable company as measured by market cap, and both manage the two dominant computing platforms used anywhere: iOS/OS X and Android/Chrome OS, respectively. As I write, Alphabet-subsidiary Google holds its annual developer conference. Apple’s event starts June 13.

During the opening keynote, Google CEO Sundar Pichai frames the conference and the company’s direction by rightly focusing on two fundamentally future-forward concepts: Voice and context. Google gets what Apple likely won’t present to its developers, and we’ll know next month. But based on product priority to date, the fruit-logo company is unlikely to match its rival’s commitment to the next user interface. 

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I must kick the Autocorrect Habit

My apology goes to Art Alexakis, lead singer for Everclear. In a post last night observing his role as a tattoo artist in movie “Wild”, his name is misspelled. Funny thing, so to get it right, I copied and pasted from the web into the WordPress post editor. Yet somehow when published, and I missed, his name appeared as Alexis. My thanks goes to Scott Bell, who pointed out the error in Google+ comment.

It’s strange how tech meant to be beneficial gets in the way. More mistakes appear in my stories because of autocorrect than I make myself. The pattern is consistent: I will write, nix autocorrect’s misspelling, but later edit something else in the sentence. Word changes! As a long-time writer and editor, I revise constantly until publishing—and afterwards, too. The mistakes I most often miss typically are the ones made for me during spot edits.