Tag: search

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The Keyword to Microsoft’s Search Success

Too many people are wasting too much energy writing about the name for Microsoft’s new search engine—assuming there is going to be one, rather than made-over Windows Live Search. Kumo, Crapo, Frapo, Wacko—who cares? Microsoft could rebrand search Bill Gates, Steve Ballmer, Bozo the Clown or the Muffin Man. Right now, the name shouldn’t matter to anyone, nor will it make much difference against Google’s dominance. Microsoft must fundamentally change how search works.

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Google Be Gone?

This weekend, I started then stopped booting Google from my computing life. I like Google products and services, but worry about the company’s potential abuse of power.

On Thursday, on my work blog, I wrote about “The Google Problem” Google’s increasing search and online advertising dominance greatly disturbs. Situation might be less worrisome if Google wasn’t so damn secretive. The company controls large trolls of information, while keeping its own disclosure to a minimum.

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Google: It’s Not About Search

These days, Google seems to be interested in just about everything—portals, search, VoIP, instant messaging, email, photos, blogging, maps, topography, Wi-Fi and NASA, just for starters. Google’s eclectic interests must aggravate Microsoft’s competitive analysis folks. Every week, someone asks me what any part of all this stuff has to do with search. After all, Google is a search company.

I disagree. Google no longer is just a search company, if it ever really was. Search is really a means to an end, and that end is the access to information. Looked at from this perspective, access to information, all of Google’s recent announcements make sense. And combined they foreshadow where the company is going and why Microsoft really should worry about Google. 

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Search as the New User Interface

In my next blog post, I plan to write about good design. As prelude, I offer my May 23, 2005, column for Betanews:

In 1984, Apple’s Macintosh introduced the world to the graphical user interface, eventually changing how people interact with computers. The GUI may not have been Apple’s idea—great credit there goes to the folks at Xerox Palo Alto Research Center—but the company did deliver the first meaningful, commercial product.