The iPhone Metaphor

Today we arrive at the first of two 10-year anniversaries regarding iPhone: Steve Jobs unveiling the handset six months before its release—unusual for Apple’s then-CEO to pre-announce something, but necessary, with the federal regulatory rigmarole that cellular devices go through. Jobs and his management team brought the smartphone to market at great risk: Established and entrenched…

Read More

Apple Store Then and Now

Fifteen years ago today, the first Apple Store opened at Tysons Corner Center in McLean, Va. I was there, covering the event for CNET News. Four days earlier, then CEO Steve Jobs briefed journalists—bloggers, bwahaha, no—across the way at upper-scale Tysons Galleria. Most of us thought his scheme was kind of nuts, as did analysts, and…

Read More

The Holy War Against Apple Lightning

A recent SumOfUs petition begins with those magnanimous words: “Apple is about to rip off every one of its customers. Again”. Ha! The sentence is Holy Writ. Canonize it into the Gospel of Tim Cook, who, extending the metaphor. is like the Apostle Paul, whose discipleship took Christianity forward but beyond Christ’s shadow. We all know the hallowed…

Read More

Apple’s Two Vulcan Problem

Back in April 2013, when Forbes ran a commentary asserting it was time for Tim Cook to go, I forcefully responded that “Apple needs a COO, not new CEO“. The day has arrived, with the company announcing this morning that Jeff Williams fills the vacant chief operating officer position. Eh, that’s not what I had in…

Read More

‘Bold. Brilliant. Brutal.’

Documentary “Steve Jobs: Man in the Machine” is in theaters and on-demand, starting today. Tagline “Bold. Brilliant. Brutal.” snatched by attention, because it’s so evocative of Apple marketing style under the cofounder’s leadership. I doubted that iTunes Store would carry this one, but it’s there. I instead rented from Amazon, which gives 48-hour rental rather the…

Read More

Steve Jobs Who?

I shouldn’t be surprised, but…While in Apple Store the other day making a purchase, I chatted with the staffer helping me about the retail shop’s legacy. I don’t remember what influenced me to mention being at the original store’s opening in May 2001, which I covered for CNET News. “In Virginia?” She asked. I affirmed,…

Read More

Posts navigation