Tag: Windows

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Measuring Apple’s Laptop Sales Success

Through the U.S. consumer retail channel, Macs notebooks reached rather shocking milestone during first half 2015, according to data that NPD provided to me today. You can consider this a first, and from lower volume shipments. By operating system: OS X, 49.7 percent; Windows, 48.3 percent; Chrome OS, 1.9 percent. That compares to the same time period in 2014: OS X, 44.8 percent; Windows, 53.1 percent; Chrome OS, 2.1 percent. The data is for U.S. consumer laptops.

While data junkie journalists or analysts often focus on unit shipments, revenues, and subsequently profits, matter much more. Looked at another way, Mac laptop revenues rose by 10.9 percent during the first six months of 2015, year over year, while Windows PCs fell by 9 percent, and Chromebooks contracted by 9.5 percent. 

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Microsoft’s Shadow Ecosystem

There are many measures of success, and some are less desirable than others. Windows is the standard by which cybercriminals measure their wares—eh, malware. Their devotion to Windows is testament to Microsoft’s success. The company should just accept the feint praise for what it is.

Microsoft claims that Windows is more widely attacked by malware than, say, Mac OS X because of volume; many, many more people use Windows PCs than Macs. The claim is great PR, because it kind of makes sense and is unprovable without Macs gaining lots more marketshare. But on closer examination, the claim is pure BS. Microsoft security experts know so, or they’re delusional.

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Windows gives Macs the Boot

My daughter attends an elementary school in Montgomery County, Md., where Windows PCs are booting (pardon the bad computer jargon pun) Macs out the door. Her school is due for an upgrade next year.

Montgomery County is supposed to have one of the better school systems in the Washington, D.C. area, because of the tax base of cities like Bethesda, Chevy Chase, or Rockville. Wherever the school system spends its money, computers haven’t been a priority. My daughter’s school runs aged beige (that means pre-1998) Macs and first-generation (that means 1998) iMacs; a few 1999 version G3 towers are around, too. It’s my understanding that many of the computers were purchased through a Macs for schools program—one of those deals where folks turned in receipts to a local supermarket. So, much for the tax base. 

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The Great Mac-PC Debate

It’s funny how far the protagonists championing either PCs or Macs will go to push their cause. I moseyed into my local CompUSA on Jan. 19, 2003, where I found two ViewSonic representatives showing off Microsoft Windows Powered Smart Displays in the store’s Mac section. As I approached, one of the salesmen lithely snatched two shoppers eyeing an Apple iBook and pitched them on a Smart Display.

I returned later when the salesmen was alone and piped, “Say, you’re going to scare all the Mac customers away.” “That’s the idea,” he shot back. I must have made some kind of brilliant observation, because he gave my daughter a set of promo street style headphones for my troubles. So, now she can wear a Windows logo while plugged into an Apple iPod. 

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Smooth Operator

You would think that in this day of Windows dominance, choosing an operating system would be easy. Not so. There are currently three different Windows in the marketplace—3.11, 95, and NT—as well as IBM’s OS/2 Warp. And choosing the wrong OS can be costly to your business.

Folks here in the Maine Outback are typically cautious. Until a few months ago, DOS/Windows 3.11 was the favorite desktop operating system. Now Windows 95 reigns king. But not with everyone. Many businesses are holding fast to the older Windows or waiting to see if the new Windows NT will outshine 95.