It’s Not NOT

Tonight, my wife pointed out that the picture I posted of the IKEA NOT lamp is not the lamp I bought. Maybe IKEA needs to get its website catalog in order. The lamp I purchased (OK four of them) on Sunday, granted at a big discount, was NOT. The boxes said so. The one pictured in IKEA’s online catalog is identical, except for the second lower lamp.

Maybe the two lamp lamp is the new NOT. So why call it NOT, same as the old NOT? I like NEW NOT. Better, WHY NOT? It’s a great question to ask potential buyers. Coax them while shopping. IKEA shoppers look at the great lamp at an affordable price that teases, WHY NOT?