https://joewilcox.com/2009/07/30/we-have-low-share-by-the-way-in-the-investor-audience-i-can-see-the-apple-logos-versus-the-pc-logos-so-we-have-more-work-to-do-more-work-to-do-our-share-is-lower-in-this-audience-than-the-average-audi/