I can’t fathom what terribly hidden, or overt, meaning this Christmas matchup conveys. Is it about bringing Holiday cheer, quite literally with intoxicating beverages? Will Santa bring good boys and girls—of legal drinking age—brew presents? Or is the conveyance something else: Those San Diegans with hearts three times too small, like the Grinch, can loosen them up with a good draft? Or two? Or three? The unicorn’s meaning is for you to suss out.