I am a sucker for good marketing, often stopping to gawk at store display windows. Marketing displays, especially store windows, are art forms. The best combine things that seemingly go oddly together.
My daughter offers her first product review for this Weblog—a teen’s perspective on the Nokia E71, with some criticism of the iPhone. Timing is perhaps appropriate, or not. Today, Nokia formally announced the E72, which packs a 5-megapixel camera; the E71 has a 3.2MP digicam. The iPhone 3GS goes on sale June 19. Yeah, on Friday.
It’s coincidence that this E71 vlog review runs the day after my Nokia N97 preview. My daughter recorded the vlog more than a week ago—at about 1 a.m., and it shows. This vlog was the second take. The original video was livelier, but she misidentified the handset as the N71. I decided to use the second take as is, rather than splicing new intro onto the first version.
On June 10, I sold my beloved Nokia N96 and the N79 abandoned by my daughter for the E71; the proceeds paid for the N97, which I purchased from Nokia USA. For the price of one N97, I could have bought two iPhone 3GS smartphones with some money left over. My N97 arrived on June 12, seven days before Apple and AT&T started selling the iPhone 3GS.
Why spend so much? As I’ll explain in the next post, on first impressions, the N97 is a mix of well-balanced capabilities.
Late Friday, I started using Nokia’s hot new smartphone, the highly-anticipated N97. My first impression is “WOW.” This is the cell phone—eh, smartphone—I always wanted.
Historically, early technology adopters have paid more to get their goodies. Pick a category: Big-screen TV, color TV, Blu-ray player or recorder, car phone, cell phone, digital camera, DVR, high-speed broadband, MP3 player, VHS player, VHS recorder, Walkman, etc., etc., etc. Early adopters paid a price premium. If they want the newest thing, they pay more.
But with iPhone 3GS, that “pay more” comes at a price hard for some people to accept. Many existing US iPhone 3G owners are whining about not being eligible for discounted iPhone 3GS pricing. I say: Tough luck. You want the newest thing, you’re going to have to pay for it.
Editor’s Note, March 29, 2010: For about six weeks during summer 2009, and following my April 30 layoff from eWEEK, I put out my shingle as an independent analyst. I had worked as an analyst for JupiterResearch from 2003 to 2006. But the role just didn’t feel right, particularly given the economy. This post represents a feature of “quotes” for journalists to use in their stories.]
Today’s installment begins with Bing, Nokia N97 and Microsoft’s new GM of US Distribution and Services. They’re my quick take on the day’s news.
My initial reaction to Nokia’s Ovi Store is “Huh, this is it?” Today, the mobile application marketplace opened for business in nine countries—Australia, Germany, Ireland, Italy, Russia, Singapore, Spain, United Kingdom and United States. I really expected more, as in content. Where are those supposedly tens of thousands of applications already available for Symbian OS variants S40 and S60?
The most successful companies share several attributes in common. Among the most important: They sell a lifestyle. Apple has effectively done this with multiple products, which is unusual. There are separate, yet related, iPod, iPhone and Mac lifestyles. But many buyers pay a premium price to join the Mac club.
There are plenty of other examples. The Harley Davidson lifestyle is the graying, middle-aged guy, dressed in leather and riding his hog or the stereotypical Hell’s Angels type. Pepsi sells a lifestyle, too. In my youth, it was the “Pepsi Generation.” Now it’s the active, youth sports lifestyle around Mtn. Dew, among other Pepsico products.
My Nokia N96 experimental video blogging continues. I shot two mall escapades yesterday, but posted only the one. My goal is simple: Practice, practice, practice.
Happy New Year! We celebrated at the beach, where I shot some quick video using the Nokia N96. One main reason I dumped iPhone 3G for the N96: To shoot video blogs. But I […]
Who says that a dumb phone can’t be smart? Yesterday, I switched from iPhone 3G to Nokia N96. I love iPhone for its applications, but I want to create rather than consume content. This is […]
My wife let me buy her a geek toy last month, as a birthday present. She had busted the back on her aging Sony Ericssion W810 cell phone, and she needed a new digital camera. Why not get a phone and camera in one device?