I can count on two hands, which soon may not be enough, how many times that I cancelled the Tidal music service only to resume weeks later. I first joined on April 1, 2015, when the rebranded music streamer started. Three days before my then most recent renewal date, June 30, 2018, I pledged to end my subscription for good. Simple reason: The Wilcox household subscribes to too many services, and Tidal is among the most expensive at $19.95 per month. I terminated, as planned.
But as expressed six months ago, “the new rule is this: we will pay for what we get good value”. My aging ears derive too much value from music streamed as so-called hifi—Free Lossless Audio Codec, delivered at 44 kHz, 16 bit, and 1411kbps bitrate. I can hear the difference, compared to muddy 320kbps MP3 or 256kbps AAC files. Every time I switch services, the muddy sound—particularly pronounced in vocals—drives me back to FLAC, and to Tidal. About two weeks later, in mid-July, I celebrated my birthday with yet another return. My subscription is uninterrupted nearly six months later.