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Twenty-Fourteen isn’t Year of the Chromebook

There are reasons why I am so obnoxiously loud about bad news reporting tactics. NPD innocently kicked off a writ-storm about 2014 being year of the Chromebook. A Dec. 23, 2013, press release observes strong Chromebook commercial channel sales of preconfigured desktop and notebook PCs.

Looks like NPD pulled the PR—I can’t find it—over this whole “year of #chromebook” meme; it’s a blog and press echo chamber that continues to boom. Goddamn, my ears hurt. Even The Register, of which I expect much better, misquotes the NPD press release, too. That 21 percent market share figure refers to commercial U.S. channels only, not the entire market.

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Finally, a Sensible Story sets the Chromebook Record Straight

Gregg Keizer corrects the record regarding Chromebook sales. Somebody had to. Gregg is consistently a thorough reporter who actually reports rather than hypes or falls into The Echo Chamber.

NPD’s press release clearly states U.S. “commercial channels” not all retail sales, as has been widely misreported. That 21 percent number isn’t the whole pie but a much smaller portion of it. This misreading, misunderstanding, or misreporting (take your pick) fostered an echo chamber of stories predicting 2014 as the year of the Chromebook. In your dreams.

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Chromebook Matters

My fourth ebook, Chromebook Matters, published over the holiday, and this one is available from Kindle Store, Google Play, and Smashwords. I’m done with Amazon exclusives.

Chromebook Matters is not a how-to book. It’s all “why” and “what”—why Chromebook matters and what it can do for you. I write an introduction for anyone—businesses, consumers, government agencies, or schools—considering buying Chromebook. I also address anti-Chromebook propaganda. Some claims are valid. Most are not.