Today’s New York Times story, “Why-Do-It-Yourself Photo Printing Doesn’t Add Up” presents premise: Home printing costs anywhere from 28 to 50 cents a print, depending on who you believe (manufacturers or Consumer Reprorts). Consumers can get their digitals printed elsewhere for as little as a dime a print. More consumers are choosing the lower-cost options.
The story cites some analyst numbers showing a sharp decrease in home photo printing (48 percent of the photo prints made, down from 64 percent during the previous 12 months). From the news story: “Despite the ceaseless efforts of manufacturers to convince consumers that printing at home is fast, convenient and a whole lot of fun, the evidence shows that many people are tuning out the marketing”.