Paywall is suddenly a hot topic as free content turns many longstanding businesses—news among—to apparent ruin. News Corp. Chairman Rupert Murdoch is mad as hell, and he’s not going to take this anymore. This week Murdoch repeats his call for paid services during a U.S. Federal Trade Commission public workshop.
“We need to do a better job of persuading consumers that high-quality, reliable news and information does not come free,” he says. “Good journalism is an expensive commodity.”
[youtube http://www.youtube.com/watch?v=LMpwJn_4NtE]
Damn, I must read Chris Anderson’s book Free: The Past and Future of a Radical Price. Based on the WNYC video (below) and Q&A—”The Gift Economist”—in the July 19, 2009 the New York Times Magazine, I must disagree with Chris’ concept of free as applied to digital products. Free and the Internet go oddly together, and not necessarily well together.
Chris may be right, but for other reasons than he presents here. In the video above, Chris asserts that on the Internet “free really can be free.” Nobody has to pay. He presents his view, which does allow for combo free and paid models, by way of marketing and economic history and theory.
It’s disruptive now as ever. New York Times has two great stories on this disruptive quality: One, “Death by Smiley Face: When Rivals Disdain Profit“, about companies giving away stuff and hurting established profit mongers; […]