Tag: process journalism

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Let Your Stories Teach You How to Write Headlines

Marco Arment got me to thinking about headlines today. Let me start by apologizing to Marco for nearly copying his post in it’s entirety. I don’t normally do that. In post “My Bad Post Titles Are Getting Out Of Control And Are Inconvenient For Techmeme, Now,” he writes:

At Least When Business Insider Copies My Articles Nearly In Their Entirety, They Write Their Own Sensational Titles To Replace Mine And Make Me Sound Much More Critical Of Apple Than My Posts Really Are, Every Single Time I Write Anything About Them.

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I was gouged by the Macalope and Lived

I am not the most popular journalist among the so-called Mac faithful. I’ve written some tough stuff about Apple over the years, and most of my analyses proved right long after my public lynchings. One of my posts from summer 2009 set off John Gruber, aka “Daring Fireball.” The  blog post was a personal challenge to Apple chief executive Steve Jobs to return to work and do well.

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Process Journalism and Original Reporting

On July 17, I posted, “The Michael Arrington Matter,” where I came down hard on the TechCrunch cofounder for publishing stolen, internal Twitter documents. I wouldn’t have done it.

But in fairness, TechCrunch is successful—and for a reason. TechCrunch publishes lots of original content, as much in the comments as the stories. Readers participate in the process.