Category: Journalism

Journalism by Joe WilcoxApr 14, 20044:11 pm

Corporate Blogsite: Marketing Veiled as News

I have been pondering the implications behind Microsoft’s Channel 9 blogsite. The deal: Last week, Microsoft developer evangelists put up Channel 9, which is supposed to provider developers with “a way to listen to the cockpit of Microsoft”. Apparently, the listening includes dispensing Microsoft news and inside views.

The timing is interesting. Channel 9’s official launch occurred during Microsoft’s Most Valuable Professional (MVP) event, which makes much sense considering the site is for partners. But the debut also came a couple days before Business Week published a story saying that Microsoft was in the process of trimming next-generation-Windows Longhorn features to make a 2006 ship date. The story also offered up details about other upcoming stops on the Windows roadmap, such as something called Windows XP Premium, which soon will ship on new PCs.

Journalism by Joe WilcoxJan 18, 200412:14 pm

If You’re Political, Then say So

Should journalists make political contributions? That’s a quandary raised in a today’s Washington Post story by reporter Howard Kurtz. The situation is this: Some news organizations allow staffers—and that includes editors and reporters—to make political contributions. Such contributions could infer bias and so tarnish the contributor’s and/or news operation’s neutrality.

As a former journalist too often disgusted by the news media misbehaviors, I’m in favor of the contributions, as long as there is full disclosure. My reasoning is simple. Reporters, editors, and publishers are people. That means they do have biases and even agendas. But the mask of so-called neutrality often hides the real story behind news stories. I like the idea of those purporting to deliver unbiased news stories and analyses offering readers insight into their political leanings.

News Media by Joe WilcoxJun 25, 19971:15 pm

Microsoft’s Lap Dogs

I recently nearly canceled my subscription to all my Ziff-Davis publications—and I still may. My disgust with the outrageous favoritism toward Microsoft had been brewing for months. I read news reports and reviews no one short of Microsoft’s flagship PR firm, Waggener Edstrom, could be spinning. Editors, rather than doing their jobs, were printing the gospel according to marketers holed up in a Redmond, Wash. closet.

The final straw was a July PC Computing article titled, “Office 97 vs. The World”. There contributors Leslie Ayers, Peter Deegan, Lee Hudspeth, T.J. Lee, Woody Leonhard, and Eileen Wharmby explained why Microsoft’s newest rendition of its productivity suite replaced virtually all other business programs.