Tag: New Media

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Generating Pageviews is Nothing Like Selling Newspapers

Responding to my post “Stop Paying Bloggers and Journalists for Pageviews“, someone asked me: “What’s the difference between pageviews and selling papers?” I answered: “They aren’t anything alike”, which garnered response: “Certainly the journalists who cause people to buy papers are kept around. So isn’t a PV like selling a paper?”

“Nothing like it”, I answered. Of course, the questioner asked “Why?” The answer could be a 20-point list, at the least. But I rat-tat-tatted some explanation, which I recap here. The comparison is the traditional news organization versus the typical blog. I may add to the list over time but start with five items. 

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Journalists, Don’t Mess with #TheDress

There is something important that every news gatherer should learn from the “Is that dress white and gold or blue and black?” debate. Simply stated: Perception is everything. Truth is an illusion.

Yesterday, two memes raged across the Internet—one because of the llama chase in Arizona, the other about the color of a dress. If I correctly understand the timeline, about which I could be mistaken: User Swiked posted the above cropped picture to Tumblr with question: “Guys please help me—is this dress white and gold, or blue and black? Me and my friends can’t agree and we are freaking the fuck out”. Obviously, those colors are strikingly different. 

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Stop Paying Bloggers and Journalists for Pageviews

Last week, headline “Samsung lied—its smart TV is indeed spying on you and it is doing nothing to stop that“, piqued my interest. In the preceding days, the InterWebs flooded with allegations that the South Korean manufacturer’s televisions listen to their owners. But I cringed reading the story, which appeared on BetaNews, where I also contribute. The reporting doesn’t support the headline, which if editor on duty I would never have permitted.

Editorially, BetaNews and I drift apart. My responsibility for day-to-day management ended in May 2013. I told one of the writer/editors yesterday, in context of discussing the Samsung headline: “No offense, but the story packaging is more like a blog everyday…Real stories have real reporting. Too many of the BN stories rely on someone else’s reporting. That’s primarily my saying feels more like a blog. The Samsung lied story is good example”.

BN editorial structure is more diversified now, with several writers acting as day or night editors. All contributors share in common something I detest: Pay by pageviews. The model is widespread among blogs and news sites, and I oppose it. There is inherent conflict of interest, when the reporter’s livelihood directly ties to clicks. 

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Three Words That Go Oddly Together: ‘BuzzFeed’, ‘News’, ‘Investigation’

Among the many posts in my Google+ feed this AM is link to “Fostering Profits“, which dek begins: “A BuzzFeed News investigation”. My initial reading stopped there. What the frak? For the king of linkbaiting, “news” and “investigation” look wrong.

But as a Neiman Foundation for Journalism at Harvard video interview indicates, and as I explain in my ebook Responsible Reporting: Field Guide for Bloggers, Journalists, and Other Online News Gatherers, BuzzFeed seeks to be more than the list-linker to the Millennial generation. I am not so much skeptical as critical. The writing needs to be crisper and more inviting than this news story. I suggest editors take cues from Mother JonesVice News or Rolling Stone contributor Matt Taibbi rather than from ProPublica

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Good God, Gawker, You Had Me at ‘Hi, There’

Nick Denton’s little publishing empire often doesn’t get the credit deserved. Among the new media ops, click-whores like Business Insider, BuzzFeed, and Huffington Post grab the spotlight. But their granddaddy, Gawker Media, knows better 13 years since its founding—literally three lifetimes as measured in online publishing. Forget dog years. Denton’s shop is ancient, and it thrives by reincarnating in place. The Gawker in 2015 bears little resemblance to the circa 2002—Hell, even 2013. That’s a good thing.

What I always liked about the new media property: Application of newspaper-like editorial ethics for getting scopes, sourcing stories, and producing original content to online news gathering. All the while writing is current and cantankerous, and editors experiment with different design, content production, and stylistic strategies. Stated differently: Gawker is the best of print tabloid journalism applied to online publishing. Bottom-feeding aggregators that imitate the tabloid headline style, and dong so grope pageviews, are piss-poor imitations. 

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Should I Kickstarter?

Warning: One word repeatedly used in this post will offend some people. I’m not one of them, and presumably neither is the main audience for what I propose.

Since August 2014, after acquiring domain journalism.wtf, I have pondered but not acted on launching a site that spotlights the worst—and occasionally the best—online news gathering. The question: Is there really a market for such a thing, and one that would assure financial sustainability? You can help me decide whether to proceed, and I anticipate most responses will come via social networks rather than comments on my personal site. 

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Headline and Location Matter More Than You Think

Today I conducted an unexpected experiment when posting the same news analysis (except for outward links) to two different sites. My story responded to a lawsuit against Apple, alleging consumer harm from there being less available capacity to users than stated storage. Meaning: 16GB isn’t, because iOS 8 and preinstalled apps consume space. Funny thing: Day before seeing news about the legal filing, I nearly posted an analysis praising the company for offering double to four-times more storage than competitors give.

So I combined my response to the lawsuit with the concept; they fit. I wrote the story here but published it first to BetaNews. Difference in response to the same story posted two different places is startling. 

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Like I Said About the New Republic…

In an opinion piece published by the Washington Post last evening, New Republic owner Chris Hughes confirms what I asserted two days ago: The publication seeks to remain relevant, which won’t happen staying the current course, and that massive staff and contributor resignations are not a clash of journalistic values. My followup published yesterday, explains how I came to see the wisdom behind the magazine’s move to become a “vertically integrated digital media company”, as stated by CEO Guy Vidra.

You could sum up my original post in sentence: “Hughes and Vidra seek profitability and visibility for the New Republic“. The magazine’s owner confirms in the Post opinion: “I didn’t buy the New Republic to be the conservator of a small print magazine whose long-term influence and survival were at risk. I came to protect the future of the New Republic by creating a sustainable business so that our journalism, values and voice—the things that make us singular—could survive”. 

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News Gatherers, Follow the Reporting!

When starting to write last night’s commentary on the upheaval at the New Republic, I sided firmly with the resigning staff. After all, they apparently stand firm for journalistic integrity and preserving an institution that reached a century’s publication in September. But the more I researched, the more obvious the wisdom changing the magazine’s editorial distribution approach and relocating to New York. I followed the reporting rather than personal preconceptions, or biases.

I started with headline: “Say Goodbye to the Old Republic”, choosing the above photo of stormtroopers snapped during Comic-Con 2014. I assumed that anyone who ever watched Star Wars—and who hasn’t—would get the hed and art combo. But midway through writing and research, which I often do simultaneously in one draft, the story shifted somewhere else. When finished writing, I changed headline to “Say Hello to the New Republic” and photo to Manhattan’s Soho district. After some deliberation about burying the lede, I tacked on an addition to the first paragraph: “which, by the way, is totally sensible”, referring to the “magazine’s massive makeover”. The top half remains as written, which I hope doesn’t confuse the reader or misshape the storytelling. 

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Say Hello to the New Republic

The New Republic boggles the mind for what its changes represent: Large number of staff resignations as the publication relocates and transforms into something else. I can’t but think the defections make way for a new blood transfusion and clear out editorial cholesterol that could slow down the transition from the old New Republic to the new New Republic. How ironic that by quitting, the exiting editors enable the iconic magazine’s massive makeover, which, by the way, is totally sensible.

The story goes like this: Facebook cofounder Chris Hughes, whose social media magic ignited Barack Obama’s 2008 Presidential campaign, purchased the New Republic in March 2012. Following foreshadowings, on Dec. 4, 2014, recently appointed CEO Guy Vidra announced the departures of editor-in-chief Frank Foer and long-time literary editor Leon Wieseltier. (Three decades!) Gabriel Snyder takes over the top editorial spot. 

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I Started Tech Reporting 20 Years Ago

Sometimes I joke about working my way down from editor to reporter. In autumn 1993, I was employed by a now defunct general interest magazine, commissioning, editing, and processing stories—the whole gamut right through design and pagination. For five years a note hung over the light switch to my workspace: “What’s the point?” It’s the question I asked when reading every story, many of them from academics who never seemed capable of making a point or just getting to one.

My career path changed after reading “The Future is Now” by Kate McKenna in what was then called Washington Journalism Review. The lede cajoled: “The last time newspapers were this interested in new technology, they were looking for ways to keep the ink from rubbing off on their readers’ hands. Now they’re exploring how a newspaper can survive, even thrive, without ink—and maybe without paper”. She convinced me the Internet would irrevocably change publishing. 

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Black Friday’s Best Deal is Original Content

Matt Burns’ “The Black Friday Survival Guide” is original content as it should be: Clever, funny, provocative, and unique. This piece of craftsmanship, posted yesterday to TechCrunch, stands apart from the dribble that all looks alike, because it is—lazy aggregators copying news someone else reports, or too often similarly regurgitates. Puke is gross. Let’s not remake and rebake as dinner.

His piece of brilliance evokes the classic survival guide recast to the urban landscape, where dangerous predators roam shopping malls huntings deals and around whom anyone with even 10 meters distance risks being collateral damage. The safest place to be on Black Friday is somewhere else. But if you must go out, Matt has your back.