If you believe Wired story “Apple Is Taking On Apples in a Truly Weird Trademark Battle“—and I do—the company is running about the globe seeking the “rights to the image of apples”.

One court case could cause big problems for 111-year-old the Fruit Union, according to reporter Gabriela Galindo, who writes: “The oldest and largest fruit farmer’s organization in Switzerland worries it might have to change its logo, because Apple, the tech giant, is trying to gain intellectual property rights over depictions of apples, the fruit”.