Kindle – 5 Minutes with Joe

My wife and I drove to Westfield UTC to walk around on this bright sunny day, and to reminisce. Soon after we moved to San Diego in late 2007, my daughter started skating at Ice Town (since renamed UTC Ice), which is inside the mall’s food court. There, Firefighters gave her a Santa’s hat on Christmas Eve, 2008. We hadn’t visited the La Jolla retail complex for at least six months, and I suspect much longer. Hehe, we missed out. In September 2016, the second Amazon Books store opened there. The first is in Seattle, and there is another in Portland, Oregon.

Eleven months ago, when Wall Street Journal broke Amazon’s plan to open the shops, I offered some good reasons why the strategy makes sense, even if it might seem nonsensical when bookstores are shutting around the nation— the online retailer’s Kindle ebook business being a major reason. I had no idea then, or until today, that San Diego was among the locations. UTC is a good choice. Amazon Books is diagonally across from Apple Store, in a mall that is very outdoor shopping/walking friendly and courts a clientele that would shop for titles they can hold and read; no device or screen required.

Yesterday, my first ebook published to Amazon, with the strangest of titles, having nearly nothing to do with the contents. In May, I submitted “The Principles of Design” to the bookseller for consideration as a Kindle Single. Singles are curated, short-form works, between 5,000 and 30,000 words. Amazon acts as editor and publisher. Four weeks later to the day, I received a rejection letter, without any explanation.

That put me squarely down the self-publishing path, which is exactly where I didn’t want to be for this first work. Books are a strange frontier to me, a vaguely familiar landscape but alien—like Mars is to Earth. I wanted Amazon to walk me across this domain. Besides, to start, I plan to write mostly shorter non-fiction essays, which look to be perfectly-suited for Kindle Singles. But the rejection email, and realization that editorial approval takes up to a month, changed plans.

Tag: Kindle

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