Last night I came home from San Diego Comic-Con Day 1 to find the newest Rolling Stone open, facedown on the living room carpet; the controversial cover, with Boston Marathon bomber Dzhokhar Tsarnaev, stared up like Jim Morrison. I had heard about the controversy over the photo, and accusations that the magazine somehow glorified the bomb suspect, for days. So had my wife, who finished Janet Reitman’s riveting account, soon as we both settled in for the evening.

Anne never reads Rolling Stone. But the cover caught her attention enough that she consumed this one article, neglecting the New Yorker, which also arrived in the mail yesterday, coincidentally containing a smart editorial defending RS editors. She doesn’t approve of the cover, and yet it clearly was effective enough. As an editor, I must commend Rolling Stone for doing with a picture what tabloids like the New York Post or online aggregator Huffington Post does with snarky headlines: Get people to read the story.