Depending on the day, Apple or Alphabet is the world’s most valuable company as measured by market cap, and both manage the two dominant computing platforms used anywhere: iOS/OS X and Android/Chrome OS, respectively. As I write, Alphabet-subsidiary Google holds its annual developer conference. Apple’s event starts June 13.

During the opening keynote, Google CEO Sundar Pichai frames the conference and the company’s direction by rightly focusing on two fundamentally future-forward concepts: Voice and context. Google gets what Apple likely won’t present to its developers, and we’ll know next month. But based on product priority to date, the fruit-logo company is unlikely to match its rival’s commitment to the next user interface.