Yesterday, I dropped by Best Buy for a quick looksee. My local store, in San Diego’s Mission Valley district, is undergoing changes that started with remodeling last year—or, gasp, was it 2022? Oh, how we lose track of time. Regardless, a dramatic change greeted me.

What can best be described as an Apple mini-store occupies some of the space once dominated by Microsoft, Surface devices, and OEM laptops. The newer setup is all about digital lifestyle, with all-Apple devices gathered together in one area. If there was space being made for Windows Copilot+ PCs packing Qualcomm Snapdragon Elite and Plus processors, I couldn’t find it. But nobody could miss all that fruit-logo fare.