I don’t drink beer—or any alcoholic beverages, for that matter—yet for the second time in a fortnight, I write about boycotted Bud Light. The first followed a discarded can’s meaning as July 4th approached and Anheuser-Busch offered $15 off cases of 15, essentially bringing the purchase price to zero, or near it. Desperation makes sense: For the week ending July 1, 2023, sales slumped 31.2 percent year over year. Yikes!
In what I would call a pathetic plea, Anheuser-Busch chief executive Brendan Whitworth asks beer drinkers to have heart and think about the company’s 65,000 employees; no sales, no work. I’m all choked up; give me a minute to grab a hanky. Because I know what corporation would be so heartless as to put profits before employees? (Someone grab a bucket to catch all the dripping sarcasm.)