Brilliant. Brilliant. Brilliant. Billboard and Twitter are partners in a new project delivering real-time music charts anytime, anywhere, on anything. The mechanism measures conversations around music on Twitter and presents them on Billboard’s website. Now this is contextual journalism in practice.

Billboard’s traditional approach to charting is in too many ways antiquated. The music consuming community lives in the moment—able to sample, stream, or purchase songs whenever, wherever, and on whatever device they may be. Weekly charts are stale before they publish.