There goes the neighborhood. Big media is invading Tumblr. For weeks I had been meaning to blog about how old media might ruin Tumblr. I shouldn’t have waited. Monday’s New York Times story “Media Companies Try Getting Social With Tumblr” raises the topic without rightly razing it. How could Jenna Wortham’s story have been any different, since The Times is among the old media vanguard invading Tumblr. Jenna’s story positions the big media invasion as something good. I most certainly don’t agree, given Tumblr’s free-for-all embrace.