Microsoft has reached a surprising, and quite unexpected, fork in the road to its future. Choices the company makes today and over the next 12 months will determine whether computing relevance shifts away from its products.
The company has abandoned the fundamental principles that made it the most successful software company of the last decade and ensured its software would be the most widely used everywhere. Understanding those principles, and how they shaped Microsoft’s past, are important for understanding what the future might be.