Earlier this week, I set up a Google Alert for “Joe Wilcox”. Hey, I’m not being egotistical. The alert is to see where my posts are being aggregated. I’m deeply conflicted about aggregation, but that’s a separate blog topic. The very second alert contained post “Too Stupid to Own an iPad” from the Fake Steve Jobs blog. It was pure nastiness.
It’s not the first encounter. But this time, I fought back. Last week, someone tweeted that I had been Fake Steved. Last week, at Betanews I blogged: “Why I chose Windows 7 Over Snow Leopard (and you should, too).”
For Fake Steve (aka, journalist Dan Lyons) that translated into post title: “Borg lapdog says you should choose Windows 7 over Snow Leopard.”
The Secret Diary of Steve Jobs is one acerbic—and hugely popular—Weblog. Also known as Fake Steve Jobs, the author has had quite a following over that last 14 months. There has been a concerted effort to reveal Fake Steve Jobs’ identity. No longer.
In New York Times story, “A Mystery Solved: ‘Fake Steve’ Blogger Comes Clean“, reporter Brad Stone reveals the identity as Daniel Lyons, a senior editor at Forbes. Today, Fake Steves acknowledged, “Damn, I am so busted, yo“.