The scoop is as old as truthsayers’ ability to freely speak without getting their heads lopped off. Invention of the printing press created the free press, if for no other reason than anonymity for rebelrousers, who in future generations would be called journalists. If you believe the folklore that the news media seeks the truth, just ask anyone about whom it is revealed: “They’re troublemakers. Tell the executioner to get his axe”. That’s me and my kind—headless in another era.

Few months back, occasional emails from the Financial Times started hitting the old inbox with a thud. Each and every one is similar scheme: Highlighting some scoop in the tech sector from the newspaper. What’s the 1970’s song lyric. “Bang a gong, get it on” (Eh,you do know what that means, right—and, sigh, getting older, I haven’t done that for a while.) FT PR bangs about a scoop, which I can only presume is to get attention for it from other news gatherers.