I would like to wish Wikipedia happy birthday, but wonder what the Hell this photo has to do with free, curated, online information? The pic appears in a blog post self-celebrating the site’s 15th year of operation. What do I miss here? Is the encyclopedia into printing books for distribution to schoolkids? Perhaps use is backhanded commentary, suggesting these tykes would be smarter if only they had access to “free knowledge”.

Maybe the pic is subliminal, instead, and the purest form of propaganda fundraising. To celebrate the birthday, Wikipedia launches an “endowment”, with goal of raising $100 million over 10 years. What’s more stereotypical than using cute kids of color to pull the heart strings to open wallets. For others, donations will be guilt-giving.