This afternoon, I dropped off Galaxy Tab S9 Ultra at FedEx for its trade-in return. Samsung offered a deal I couldn’t resist—and I nearly did let it pass. During the days leading up to Christmas, I twice ordered—and cancelled—the flagship tablet, finally committing on Dec. 27, 2024. The thing arrived on Jan. 3, 2025.

I waffled because the S10 Ultra is an iterative upgrade that also abandons Qualcomm chips for MediaTek’s—and I was apprehensive about the switch. But Samsung maintained a relentlessly persistent promotion: trade-in that was $200 more than what I paid for the S9 Ulta (after another trade-in) for total $1,000 discount that brought the purchase price down to a few hundred dollars—for a top-tier tablet that few others can match, including those from Apple.