In February 2023, I owned the Galaxy S22 Ultra for such short time that upgrading to the S23 Ultra sure seemed stupid. But, for preorders, Samsung offered appealing trade-in value ($500) and other incentives that reduced price so much that the new flagship cost less than what I paid for my wife’s humbler S22 a few months earlier.
The S23 Ultra turned out to be quite a bit better than its predecessor by way of many refinements, particularly performance of the 10x optical zoom camera—the differentiating feature that appealed most to me.