The new Samsung smartphones ship, officially, on Feb. 7, 2025, so I was quite surprised to receive email that ours would arrive today. They did—the S25 for my wife and the Ultra for me.

The company makes yearly upgrades too easy, with launch trade-in and other offers. My S25 Ultra is the 1TB model, for which Samsung shaved $1,140 off the price, bringing the total to less than what I paid for the same capacity S24 a year ago. The same goes for the S25: Less than the S24, with $550 discounted. Annie has the model with 256GB storage, which is the maximum available.