Is it irony that an organization that cycles for its cause advertises on the side of a van? Maybe somebody will get the message about “trafficking” when stuck in rush-hour traffic beside the vehicle—or perhaps consider that an unmarked, white, windowless van could be carrying sex-trafficked men, women, or kids. Shiver the thought.

The group explains its mission: “Pedal the Pacific exists to educate all people about sex trafficking. We use bikes as a platform to raise awareness, educate peers, fundraise for leading nonprofits, and develop leaders who believe that no voice is too small to make a difference”.