Twenty-five years ago today, the first Apple Store opened at Tysons Corner Center in McLean, Va. I was there, covering the event for CNET News. Four days earlier, then CEO Steve Jobs briefed journalists and a handful of bloggers (an oddity back then) across the way at upper-scale Tysons Galleria. Skepticism hung heavy in the air, with respect to Jobs’ ambitions. Recession gripped the country and rival Gateway was in process of shuttering more than 400 retail shops. Everyone knew: Jobs was either genius or crazy.
But companies that take big risks during economic downturns are most likely to reap rewards later. Retail would be Apple’s third walk across the tightrope during 2001. The others: iTunes (January); OS X (March); iPod (October). I’ve said before that these four are foundation for all the company’s successes that followed, including iPhone.