Whoa, the fourth Bing commercial is simply outstanding. Microsoft CEO Steve Ballmer shouldn’t feel bad about approving that $80 million to $100 million marketing budget. He’s getting good value for the money spent.
Tag: search
The Keyword to Microsoft’s Search Success
Too many people are wasting too much energy writing about the name for Microsoft’s new search engine—assuming there is going to be one, rather than made-over Windows Live Search. Kumo, Crapo, Frapo, Wacko—who cares? Microsoft could rebrand search Bill Gates, Steve Ballmer, Bozo the Clown or the Muffin Man. Right now, the name shouldn’t matter to anyone, nor will it make much difference against Google’s dominance. Microsoft must fundamentally change how search works.
Google Be Gone?
This weekend, I started then stopped booting Google from my computing life. I like Google products and services, but worry about the company’s potential abuse of power.
On Thursday, on my work blog, I wrote about “The Google Problem” Google’s increasing search and online advertising dominance greatly disturbs. Situation might be less worrisome if Google wasn’t so damn secretive. The company controls large trolls of information, while keeping its own disclosure to a minimum.
My Google Twin is Me
Houston Chronicle story, “Google twin—a strange obsession,” looks at people who search online for people with their name. Heck, I don’t even Google my name about me, let alone someone who shares the same name. So, I find this kind of Googling kind of funny.
Google: It’s Not About Search
These days, Google seems to be interested in just about everything—portals, search, VoIP, instant messaging, email, photos, blogging, maps, topography, Wi-Fi and NASA, just for starters. Google’s eclectic interests must aggravate Microsoft’s competitive analysis folks. Every week, someone asks me what any part of all this stuff has to do with search. After all, Google is a search company.
I disagree. Google no longer is just a search company, if it ever really was. Search is really a means to an end, and that end is the access to information. Looked at from this perspective, access to information, all of Google’s recent announcements make sense. And combined they foreshadow where the company is going and why Microsoft really should worry about Google.
Search as the New User Interface
In my next blog post, I plan to write about good design. As prelude, I offer my May 23, 2005, column for Betanews:
In 1984, Apple’s Macintosh introduced the world to the graphical user interface, eventually changing how people interact with computers. The GUI may not have been Apple’s idea—great credit there goes to the folks at Xerox Palo Alto Research Center—but the company did deliver the first meaningful, commercial product.
What Google Desktop Search Means to Microsoft
Since I received a bunch a calls today about Google’s new desktop search utility, larger perspective is warranted. The browser wars really set the stage for the search competition underway between Microsoft and Google. While […]