Tag: Steve Jobs

Read More

Where Old News is the Only News

On Friday, a good friend asked me to look at a news story about Apple legal sending an unwelcome letter to an eight year-old girl. The letter basically told her to get lost. Apparently, the third grader had sent a letter to Apple CEO Steve Jobs suggesting a new feature for iPods: Lyrics viewing. She got her response, not from Steve but an Apple lawyer, about three months later. Turns out that Apple has a policy against taking unsolicited ideas, which the letter clearly stated.

The news story focused on the little girl’s hurt feelings and Apple’s slap-in-the-face response. Earth to Apple: Lawyers=bad PR. Always. But the response was lame for another reason: The feature already is available on iPods. It’s just not well publicized. 

Read More

Icon: Biography or Fiction?

I just finished reading book iCon Steve Jobs: The Greatest Second Act in the History of Business, which I bought at my local Borders Book store. I just about never buy hardcover books, but this one piqued my interest. After all, Steve Jobs banned all the publisher’s books from Apple retail stores.

I understand why the strong reaction from Apple’s founder. One undercurrent focuses on Steve Jobs’ charisma and claims of his taking claim for others’ work. The theme adds second meaning to the title, as in “I con”.